BRANDS
HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late-80s. In those days, skateboarding was simply not accepted: it was punk rock, it was hip-hop, it was a counterculture of outcasts misunderstood by the masses.
In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. He turned professional soon after, providing him a rare and rewarding opportunity to travel the world by means of his skateboard and the industry that supported him. Brought up by the very 'do-it-yourself' approach that came along with skateboarding, Hufnagel saw an opportunity to give back to that same community which had raised him, and opened a small boutique on an offbeat block of San Francisco's Tenderloin District, the first of its kind. Its aim: to bring together under one roof the most respected brands that the skateboard, streetwear, and sneaker communities had to offer. He named the shop HUF, and it quickly came to be recognized as the Bay Area's premier purveyor of hard-to-comeby goods.
Salomon Advanced exists in both the past and the future. Born from the strength of its history, it has been molded by decades of trial and discovery.
It is precision and innovation driven by a community that sees where it began and propels it to where it is going. Salomon Advanced is an acknowledgment that our environment built us, and shapes who we can become. That shared experience manifests a globally reaching consciousness, and shifts an ethos towards the virtue of movement. Salomon Advanced is a space where curiosity fuels exploration, and encourages an ongoing collaboration between the outdoors and humankind. It is a platform to experience, to create, and to share.
Doughnut, organized by several local young designers in 2010, aims to provide high-quality bags for customers, insists on completing all the steps by its own team, and perfectly embodies the design concept of "Integrating fashion and functionality".
With the brand vision "Pack Your Dream", Doughnut encourages customers to keep pursuing their dreams and wish to be the companion of the dreamers in the journey.high-quality bags for customers, insists on completing all the steps by its own team, and perfectly embodies the design concept of "Integrating fashion and functionality". With the brand vision "Pack Your Dream", Doughnut encourages customers to keep pursuing their dreams and wish to be the companion of the dreamers in the journey.
Salomon Snowboards has been building and designing innovative snowboards, boots and bindings since 1995 from Annecy,France with marketing headquarters in Portland, Oregon. We challenge the status quo, push boundaries, and critically damage preconceived notions of what riding gear can be.
Ride It For Real, Stay Loose and once and for all — Slay Boredom.
The Berlin based Dudes Factory was founded in 2010 by good friends with a common goal of building a brand that would allow them to develop their own creative interests and lifestyle. Through collaborations with many artists over the years they found the ideal collaborative partnership with the artist mcbess. The Dudes decided to join forces with mcbess and he came onboard as a co-owner of the company. Since then mcbess has been instrumental to developing the brands aesthetic with his signature style.
The core ideal of The Dudes is to keep the creative process fresh, fun and relevant to their lifestyles which combines art, music, the culinary arts and a huge range of other subcultures like skateboarding, tattoos and graffiti all seamlessly merged into the unique brand that it is today.
